OFF-WHITE™ UNVEILS ITS FIRST EVER WATCH COLLECTION

Some brands follow trends. Others create them. Off-White™ has always belonged to the second group – a name that never settled for existing rules, but kept pushing the boundaries between streetwear, luxury fashion, art, and contemporary culture.

Under Virgil Abloh's unmistakable vision, Off-White™ built a visual language of its own from day one: bold lines, crossed arrows, industrial details, and a rebellious edge that became its signature. But behind that recognizable design was something bigger – an attitude. The belief that luxury could be more urban, more open, and closer to a new generation, without losing its exclusivity.

That's why Off-White™ stopped being just a fashion brand a long time ago. It became a cultural phenomenon that blurred the line between streetwear and high fashion, creating a language understood equally by younger audiences and the fashion industry itself.

Now, that story continues in the world of watches. “TIME” marks the brand's first chapter in this category – a collection built not just to tell time, but to turn it into a design statement. With bold shapes, transparent elements, and industrial-inspired details, “TIME” carries the unmistakable Off-White™ spirit into an entirely new context.

In the watch industry, a move like this is more than an expansion of the offer - it's a shift in perspective. A watch is no longer just a functional object; it's a fashion statement, a personal expression, and part of today's cultural language.